According to an October 1 2007, CBS News report, researchers found that children who watched more than two hours of television per day from age 2 1/2 until age 5 1/2 were more likely to develop sleep attention, have fewer social skills and develop aggressive behavior problems than those who watched less. The report also reveals that parents need to monitor their children’s television use, especially during the early childhood years. There are ways that parents can help their children become successful adults, but they must start from the time their children are born.

Educational toys act like food for the brain. Nerve cells called neurons connect to each other to make circuits that enable the brain to think, do, and experience more things. The more that a child’s five senses are stimulated the more these connections in the brain are established. With the exception of tasting and smelling, educational toy are designed to provide multi-sensory stimulation through hearing, seeing and touching. So grab the educational toys and starting feed your child’s brain.

Studies indicate that the brain region that helps children sense and interpret the world around them is dramatically affected by early childhood experiences. Most researchers agree that the early years of a child’s development are the most critical and it is during these early years that educational and developmental skills prepare children for their future.

The truth be known, any toy that a child engages during playtime as well as every experience they have does affect and develop the brain. However, educational toys because of there interactive nature, when introduced into a child’s playtime contribute to their cognitive skills.

Even babies, although they do not play very much, still need to be introduced to the world around them because their gross motor skills begin to develop as well as their senses. But toddlers are in an entirely different world. Toddlers begin to quickly learn about the world around them. Their curiosity causes their imaginations to grow, eye hand coordination develops, verbal skills increase, logic helps them with problem solving, they learn to socialize with others and accomplish individual achievement. So hand out the educational toys and let your child’s brain grow!

A CBS News Report entitled “Baby Toys Have Lasting Effects” reveals that a Stanford University School of Medicine researchers study indicate, “the brain regions that help children sense and interpret the world are dramatically affected by early childhood experiences, and educational toys that stimulate young minds and encourage them to explore the world in a new way may help build their brain for future tasks”.

With that said, we now see that educational toys can play a major role in the development of fine motor skills for children from infancy to 6 years of age. The various shapes, colors and design configurations stimulate and challenge eye-hand coordination, visual tracking, shape and color recognition, depth perception as well as language development, all while having fun.

The benefits of introducing educational toys into a child’s the playtime during their early developmental years can provide the stimulation and experiences that create a foundation of learning and growing. As more parents grasp the idea of educational play as well as increased personal interaction with their children, we will all enjoy the benefits. It is much wiser and cost effective to invest into a child’s life today than to address the problems that could have possibly been avoided later in life.

By introducing educational toys to your child during this crucial period gives your child’s brain a “head start”. Nerve cells called neurons connect to each other to make circuits that enable the brain to think, do and experience more things. The more that a child’s five senses are stimulated the more these connections in the brain are established. With the exception of tasting and smelling, educational toys are designed to provide multisensory stimulation through hearing, seeing and touching. So let’s get started with interactive educational play and watch how educational toys will help your child begin to “brainstorm” at an early age.

Interestingly enough when addressing childhood activities the majority of students have had very little interaction with adults on an educational level. Most spend time in front of a television watching kids programs (not that they are bad) or play video games (not that they are bad). The thing that parents should try to grasp is that from infancy to six years of age a child’s brain is like a sponge taking in information which will actually prepare them for their future. This is the age group where educational toys should be introduced into a child’s daily play, not to play by themselves but to have adult interaction.

Adult interaction provides a means to challenge a child to explore the world around them as adults provide comments and questions that motivate a child’s thinking process. Educational toys with adult interaction can provide a venue for learning while having fun. So parents, grandparents and caregivers start your children as early as possible with continuous interactive play experiences and they will be getting a head start with their future.

What is it that you look for when searching for products that you desire to purchase. Something of good quality or flash. Interestingly enough market researchers still draw a blank as they continue to develop advertising  strategies for the consumer to purchase various products. There is a basic pattern that consumers tend to follow in the process of making a decision to purchase…

• Problem recognition: The consumer perceives that he has a want or need
• Information search: The consumer seeks information to help determine how this want or need might be met
• Alternative evaluation: Reasoning made by the consumer as to whether they will or will not purchase a particular product
• Purchase decision: The stage of the consumers buying process when the purchase decision is actually made
• Post-purchase behavior: The activities and experiences that follow a purchase

Although consumers may follow this pattern many variables still come into play. For instance, auto dealers say that the majority of people that are serious about making a purchase spend about 10 percent of their time considering all the features and about 90 percent of their time on appearance, especially the color. However, when the same individual make a decision on purchasing an appliance almost a complete opposite may apply. Why? individual interests, understanding and attitudes become a major factor.

The consumer must be interested in the product and that the product is relevant and able to meet their need. Once interest is in a products is established, the consumer must be able to understand why and how the product meets their need. Finally, the consumer must be persuaded that the product will meet or exceed their need which is to have a positive attitude towards the product.

So when searching for the right educational toys to purchase, quality will always supersede flash. Consumers, especially parents and caregivers should avoid spending a lot of time on considering the flashy features of an educational toy and spend more time in researching the quality and benefits that will meet the needs of their child.  A little research will go a long way and will save consumers money in the long run. Remember, “something which disappoints by failing to deliver anything of value, despite a showy beginning” is certainly not what any parent or caregiver would want for their child.

The decline of early childhood play can be linked to the pressures that have been place on educators and parents mainly through policy makers that early academics will lead to a greater success in life. Although some studies conclude that some children may benefit from a greater diet of academics than play, it is not true in most cases. Some of the problems that research has discovered in the study of academia vs play is that the lack of self-initiated forms of play, imaginative play, the development of social skills and loving interactive play have actually resulted in a higher level anx­i­ety and neg­a­tive atti­tudes in chil­dren. Research also reveals that children who have had a large portion of play time removed from their daily schedule and have had it replaced with academic studies, in most incidences, show little to no advan­tages in read­ing and math achieve­ment over children who have a fair amount of daily play time.

Another thing to consider, play is motivated by pleasure not pressure and it cannot be legislated because it is a natural response that opens the door to early childhood development. This is where educational toys play a major role in both academic and play time for children. Educational toys provide a venue for children to expand their imagination, enhance their motor shills, increase their curiosity, stimulate their creativity, and promote learning while having fun. They also promote interaction between adults and children. Research shows that learning is enhanced when adults participate in daily play with children.

As children play, their young minds are stimulated which encourages them to interact and explore the world around them. Their play is actually preparing them for future tasks and adulthood. Another benefit of introducing educational toys into a child’s daily play time during their early years is that they can provide the stimulation and experiences that create a foundation of learning and growing.

Play gives children a chance to practice what they are learning….They have to play with what they know to be true in order to find out more, and then they can use what they learn in new forms of play.
–Fred Rogers of Mister Rogers’ Neighborhood

In today’s toy manufacturing market, government regulations and improved safety standards have made most toys safe when used in accordance with the manufacturers recommendations. However, although regulations and standards for toy manufacturing has improved over the years, parents and caregivers need to take note that this does not mean that a toy is safe. To determine a toy safety considerations should be made as to how much uses or abuse the toy may experience as well as how the toy is to be used for its optimum enjoyment. Also keep in mind that toy safety goes beyond its basic construction. For instance, some toys may pose an emotional or social risk which also renders them unsafe, such as violence and or negative racial, ethnic, cultural or gender overtones. The toys that parents and caregivers permit their children to play with good or bad will play a part in the development of their child’s value system.

Next, children do not need expensive toys although the expense may reflect the effectiveness as well as its appealing properties to keep a child engaged over a period of time. There is no benefit for child or parent whether a toy is expensive or inexpensive if the child loses interest in a short period of time, which brings us to the toy being age appropriate.

Age appropriate toys are toys that will challenge a child without frustrating him/her or cause the child to lose interest because he/she has developed beyond the toys capability to challenge their thinking and or motor skills. They are toys that not only cause children to use their current skills, but also aid in developing additional skills. An understanding of which toys are appropriate for which age is useful when purchasing toy, so if parents and caregivers are not quite sure as to which toys are safe, affordable and age (developmental) appropriate, they can consult a pediatrician or an educator the specializes in early childhood education and development.

There is great power released for brain development through positive daily interaction with your child. Educational toys can provide children with vigorous physical activities as well as social and emotional development as parents and caregivers provide quality experiences through interaction. Creating opportunities that will challenge their imaginations and cause their creative juices to flow with toys that are safe, affordable and age appropriate will open the door for your child’s future success.

Do not be surprised that even some of the television programs that your children watch as well as the numerous DVD’s and video games, known as “screen media,” are not educational at all but tend to only mesmerize or what is said in more modern terms, cause children to “zone out” rather than educate them. For some time now we have been experiencing great technological advances. Interestingly enough, as electronic technology advances the age of children using this technology has dropped considerably. Research reveals that the use of consumer electronics among children reaches all the way down to infancy. This is not a bad thing per se, but developmental science suggests that children from infancy to two years of age are most vulnerable to negative effects such as aggressive behavior, various fears or phobias as well as sleep disturbances due to exposure to various screen media.

Parents should keep in mind that critical brain connections are produced in children from zero to six years of age. During this age parents and caregivers should provide the necessary interaction through play to optimize the brains development. Because screen media does not provide this, researchers state that the risks of exposing children from infancy to two, to screen media far outweigh the benefits and so recommend parents and caregivers against its use. For children from age two to six, the use of screen media can be used but should be limited to one to two hours a day. However, parents and caregivers should keep a close watch for any negative behavioral reactions that their child may begin to develop.

The benefits of educational play during a child’s early years can provide the stimulation and experiences that create a foundation of learning and growing. As more parents grasp the idea of educational play as well as increased personal interaction with their children, we will all enjoy the benefits. It is much wiser and cost effective to invest into a child’s life today than to address the problems that could have possibly been avoided later in life